Sales and Marketing

Market planning

7 P’s of marketing

Types of market research

Types of market segmentation

Unique Selling Point (USP)

Advertising strategies

Identifying valuable customers

Importance of pricing

Building a product brand

Building a business image

Types of advertising

Regulations of distance selling

Handling press releases

Online marketing

Using Internet to sell

Online adverting

Search engine optimization

Email marketing

Viral marketing

Importance of sales strategy

Sales plans

Good selling techniques

Good sales presentations

Building up customer loyalty

Advanced Marketing

Developing a strategic marketing plan

Analysing the environment

Appraising resources

Strategic marketing planning tools

Buyer behaviour

Markets and customers

Product strategies

Pricing strategies

Promotional strategies

Distribution channels

Logistics

Sales management

Marketing information systems

Implementing strategic marketing

Evaluating and controlling strategic services marketing

International marketing