Sales and Marketing Market planning 7 P’s of marketing Types of market research Types of market segmentation Unique Selling Point (USP) Advertising strategies Identifying valuable customers Importance of pricing Building a product brand Building a business image Types of advertising Regulations of distance selling Handling press releases Online marketing Using Internet to sell Online adverting Search engine optimization Email marketing Viral marketing Importance of sales strategy Sales plans Good selling techniques Good sales presentations Building up customer loyalty Advanced Marketing Developing a strategic marketing plan Analysing the environment Appraising resources Strategic marketing planning tools Buyer behaviour Markets and customers Product strategies Pricing strategies Promotional strategies Distribution channels Logistics Sales management Marketing information systems Implementing strategic marketing Evaluating and controlling strategic services marketing International marketing |