IBC for Marketing

Who are these programmes designed for?

Our English for Special Purposes programmes are open to adult students from all over the world who have a need and interest in developing both their English Language and their Business / Management skills.  These programmes are for both students and professionals of Business who are seeking to improve their English Language through the study of Business topics within their chosen field. 

What training will you receive at MLS?

Your programme will cover three key areas:

  • English Language development
  • Business English development
  • Business Management knowledge and skills development within your chosen subject area.

The programmes provide 30 lessons per week which will blend training across the three areas.  You can review subject specific content on the pages to follow. 

MLS runs a modular system of Business training. Each term a different selection of modules on each course is provided. This means that you can plan your studies around the specific modules you wish to follow.  Each module is independent of other modules, so you can join the English for Special Purposes programmes four times a year, and you do not have to worry about having missed previous work. 

Much of the subject training we provide will prepare you for internationally recognised qualifications with organisations such as London Chamber of Commerce and Industry Examinations Board and Edexcel.  These are optional examinations at MLS and we will be happy to discuss these with you as part of your personal training plan.

  • 1.5 hours of complimentary workshop lesson are also included.  View our workshops page for the list of workshops available.

 

Sample module map:

IBC For Marketing
AUTUMN
WINTER
SPRING
SUMMER
English
(integrated)
English
English
English
120 hrs / 1 credit
120 hrs / 1 credit
120 hrs / 1 credit
120 hrs / 1 credit
Marketing Principles
Marketing Planning
Marketing Intelligence
Sales Planning and Operations
72 hrs / 0.6 credits
72 hrs / 0.6 credits
72 hrs / 0.6 credits
72 hrs / 0.6 credits
Advertising and Promotion in Business
Business Events Management
Business Decision Making
Contemporary Issues in Marketing Management
48 hrs / 0.4 credits
48 hrs / 0.4 credits
48 hrs / 0.4 credits
48 hrs / 0.4 credits
International Business Communications
International Business Communications
International Business Communications
International Business Communications
120 hrs / 1 credit
120 hrs / 1 credit
120 hrs / 1 credit
120 hrs / 1 credit
Totals
360 hrs
360 hrs
360 hrs
360 hrs