International Business Communications & English Studies

International Business Communications Course Components


General Topics

General Topics
professional needs audit
giving and receiving information in a business context
oral communications
written communications
the media of business communications


Business Communication Skills

effective telephone communications
effective listening
effective reading
effective business writing
negotiating
persuading

Business meetings

• chairing
• participating


Business presentations

• language
• visual aids
• performance
• feedback


Recognising and analysing statistics and trends

• internet based research
• reporting back


Case study presentations

SWOT analysis

Analysis & discussion of current affairs

Preparing and presenting a company profile

• Organisational structure
• Job functions and responsibility


Socialising

• Meeting, greeting,
• Dealing with visitors in English
• Keeping a conversation going
• Mixing business with pleasure


Relationship building

Team building


Business Topics

banking, finance & the stock market
companies
corporate alliances and acquisitions
takeovers and mergers
customer services
e-commerce
franchising
globalisation
innovation
organisation
management
management styles
managing change
crisis management
international trade
marketing and advertising
• marketing successes
• marketing disasters
retailing
teamwork
communication
entertaining a client
corporate hospitality
ordering goods
raising finance
cash flow
brands
public relations
relocation
new premises
reporting results
environmental reports
employment
recruitment
health and safety
rights at work
business expenses
business travel
flexible benefits
staff appraisal
business ethics
business strategy
business cultures
business leadership
competition
product quality
job satisfaction
risk
the future of business



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